Search Intent

Semantic Search: How Search Engines Understand Meaning Beyond Keywords

Semantic Search: How Search Engines Understand Meaning Beyond Keywords Search engines have changed significantly. A query is no longer treated as nothing more than a string of words that needs to be matched against another string of words on a webpage. When someone searches for “best laptop for video editing”, for example, they are not […]

What Is Search Intent Drift?

Maybe you’ve experienced this before. An article performs really well for months. Rankings are solid, organic traffic keeps coming in, and there doesn’t seem to be anything wrong with the page. Then, slowly, things start going downhill. Traffic drops. Rankings slip. In some cases, organic traffic can eventually fall close to zero. Before assuming there’s […]